Built by people tired of managing four vendors instead of one

CRBG Benefits Hub was founded in 2018 by Priya Nandakumar and Marcus Ude, who met while working on the same client's benefits renewal. That single renewal required eleven separate vendor calls to cover four categories of coverage — health, wellness, life, and a pet insurance add-on the client's employees kept asking for. Nobody at the company could say, without checking three different portals, what their own team was actually covered for.

Priya and Marcus built CRBG to make that process take one call instead of eleven. Rather than becoming another single-category insurer, they set out to be the layer between employers and the carriers who actually underwrite each type of coverage — negotiating on the employer's behalf, standardizing the paperwork, and giving HR teams one dashboard instead of four logins.

Today CRBG works with employer groups across the country, still organized around the same idea: one relationship should be enough to cover the benefits that matter to a modern workforce, including the ones — like pet insurance — that older benefits brokers never took seriously.